An overview of the core principles in making sales – no hard sell or pitching required!


The course “An overview of the core principles in making sales – no hard sell or pitching required!” offers a refreshing approach to sales, focusing on building meaningful client relationships without aggressive tactics. Targeted at sales novices, business owners seeking client engagement, and professionals involved in sales, the course promises to equip participants with effective and ethical sales strategies.

Course Structure and Content:

  • Opening and Goal Setting: The course starts with a welcome video and a goal-setting session, emphasizing the importance of setting clear intentions and goals to maximize learning.
  • Three Key Steps:
    • Step 1 – Lower the Hurdles: This step, covered in a 13-minute video, involves removing obstacles that might deter clients from engaging with the salesperson.
    • Step 2 – Expose the Narrative: Over 9 minutes, this section teaches how to reveal the story or value proposition in a way that resonates with clients.
    • Step 3 – Present the Prize: In a 13-minute session, participants learn how to present their offer attractively, emphasizing the benefits and value to the client.
  • Application and Practice: A role-playing video titled “Getting to curiosity” demonstrates practical application of the steps, particularly the transition from lowering hurdles to exposing the narrative.
  • Wrap-up and Quiz: The course concludes with a wrap-up session and a quiz to test the participants’ grasp of the new sales concepts. Successful completion indicates a shift in mindset and readiness to apply the new skills.
  • Bonus Module: Participants receive the first module of the next course, “The Special Recipe to Supercharge Your Sales Conversations,” adding value and offering a glimpse into advanced sales techniques.

Target Audience: The course is ideal for service-based businesses and individuals who need to make sales in person but dislike pushy sales tactics. It caters to those with no prior sales experience and an open mind to adopting a different, trust-building approach. It’s not suited for those who believe they already know everything about sales.

Course Features:

  • Worksheets and Video Tutorials: The course includes printable worksheets for each section and concise video tutorials, making the learning process interactive and practical. The estimated time to complete the course is 90 minutes.
  • Flexible Learning: With a total length of 1 hour and 11 minutes across six sections and eight lectures, the course is designed to be concise yet comprehensive.
  • Engaging and Practical: By focusing on engaging, non-pushy sales methods, the course aims to transform participants’ sales approach, making it beneficial for both business owners and clients.

In summary, this course offers a practical, ethical, and client-focused approach to sales, moving away from hard-selling techniques and fostering trust-based client relationships. It’s a valuable resource for anyone looking to improve their sales skills without compromising their values.

What You’ll Learn

  • Open and close a sales conversation with confidence
  • Understand how to present an attractive offer to clients
  • Engage in meaningful conversations with clients



  • Print out the worksheets for each section before starting the section


This course is for you if you’re:

  • New to sales
  • A business owner who wants more clients to say YES to working with you
  • Required to make sales or win work in your role
  • Are interested in learning some quick strategies to improve your results
  • Want a better way to sell that doesn’t require hard-selling or pitching your services!

You’re probably sick of hearing about that old school way of selling with hard core tactics to make people buy. And you want to find a different way – if there is one.

The good news is that there is a NEW and BETTER way to sell.

A way that that is better for YOU as a business owner AND better for your clients too.

Having impacted hundreds of professionals around Australia, I get asked regularly about the golden rules of sales. How can we make more sales? How can we get more clients to say YES?

So I’ve put together a short video series that will show you the SIMPLE STEPS to winning more sales using the NEW AND IMPROVED mindset.

This course includes worksheets and video tutorials. Est time to complete – 90min

BONUS – I’ve thrown in module 1 of the next course The Special Recipe to Supercharge Your Sales Conversations. That course retails for $74 and you’re getting the first module for free by signing up to this course! Enjoy.


Who this course is for

  • This training is great for service based businesses or anyone who needs to make sales in person.
  • No prior experience in sales is required, just an open mind to a different approach.
  • Perfect for those who hate the pushy sales approach and want to learn an approach that creates trust AND helps you make more money
  • If you think you know everything about sales already then this course isn’t for you!

Enroll For Free Now