The Fundamentals of Public Speaking, Sales, Persuasion, Influence, Pitching, Habit Change & Reputation Management


The course “The Fundamentals of Public Speaking, Sales, Persuasion, Influence, Pitching, Habit Change & Reputation Management” on Udemy covers essential skills for aspiring leaders and business professionals. It amalgamates key teachings from several Expert Academy courses led by top instructors, providing a comprehensive overview of vital business skills.

Key topics include:

  1. The Psychology of Persuasion and Influence (Phil Hesketh):
    • Understanding psychological drivers like love, importance, belonging, belief, certainty, uncertainty, growth, and the need for a place.
    • Forming and interpreting first impressions.
    • Reading body language and managing difficult people.
    • Building and maintaining relationships.
  2. The Perfect Pitch (Alan Stevens):
    • Importance and components of a successful pitch.
    • Key steps such as being concise, solving problems, and aligning with audience needs.
    • Example of a Pixar pitch.
  3. Breaking Habits (Gavin Presman):
    • Techniques for habit change through nano-change, slicing, situational awareness, stacking, and celebrating achievements.
  4. Public Speaking Skills (Alan Stevens):
    • Preparing for speeches, assessing the audience, setting objectives, managing nerves, and using presentation aids effectively.
  5. Reputation Management (Alan Stevens):
    • Recognizing and managing risks, staying alert to public mentions, taking positive actions, being responsive, and over-delivering to enhance reputation.
    • Case study of Ratners Jewellers to illustrate reputation management.
  6. Sales Skills (Phil Hesketh):
    • Techniques like the universal killer question, establishing client expectations, closing sales without seeming pushy, understanding emotional and logical buying, and handling objections.

The course is designed for those eager to develop their business and leadership capabilities, providing a solid foundation across these critical areas. Each mini-course within this overview is a teaser for more detailed individual courses available on Udemy. The content spans 50 lectures over a total of two hours, aimed at fostering growth and proficiency in key business skills.

What You’ll Learn

  • The Psychology of Persuasion and Influence
  • How to Deliver The Perfect Pitch
  • How To Break Habits
  • Public Speaking Skills
  • Reputation Management
  • How To Improve Your Sales Skills



  • A willingness to learn


This course combines fundamentals from several of The Expert Academy’s most successful courses from our top instructors, designed to give any aspiring leader some of the core skills which they need to run a business. Each of the courses are available on Udemy in full if you wish to get a more in depth view of the individual topic areas.

We would of course really appreciate great reviews!

The six topics covered are:

The Psychology of Persuasion and Influence with Phil Hesketh

  • Our Seven Fundamental Psychological Drivers
  • Why We Do What We Do and How We Form Opinions: First Impressions
  • Body Language: Reading It and Interpreting It
  • How to Handle Difficult People with a Smile
  • How to keep improving relationships
  • How Relationships Develop and How to Relate to People

The Perfect Pitch: How to Tell Them What They Want to Hear with Alan Stevens

  • Why Pitching Is Important
  • Key Steps to a Perfect Pitch: Being Concise
  • Key Steps to a Perfect Pitch: Solving their Problem
  • Key Steps to a Perfect Pitch: Telling Them What They Want to Hear
  • An Example Pitch: The Pixar Pitch

How To Break Habits with Gavin Presman (complete course)

  • Breaking Habits Through Nano-Change
  • Slicing
  • Situation
  • Stacking
  • Stating & Celebrating

Public Speaking Masterclass with Alan Stevens

  • So You’ve Been Asked to Make a Speech or Presentation: Key Questions
  • Assessing Your Audience
  • Objectives
  • What Do They Want To Hear?
  • Deciding Your Outcomes
  • Preparing to Speak
  • Controlling your Nerves
  • Presentation Aids
  • Speaking Like A Professional

Reputation Management with Alan Stevens

  • Recognising Risk
  • Alertness and Monitoring
  • Positive Action
  • Responsiveness
  • Being the Best
  • Case Study – Ratners

Sales Skills Masterclass with Phil Hesketh

  • The Number One Universal Killer Question in Selling
  • The Importance of Establishing the Clients Expectations
  • How to Close the Sale Without Sounding like a Salesman
  • People Buy Emotionally and Justify Logically. What to Do About It
  • Being Prepared for Objections
  • What Does Value For Money Really Mean?
  • The Real Meaning of  ‘Win-Win’
  • Selling in the Long Term and Being Recommended

We hope you find these mini-courses useful, and if you do enjoy them, you can find each of then courses in full on Udemy.


Who this course is for

  • Anyone who wants to develop their business and leadership skills

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