Become a Lean Startup Guru. Learn Lean Methodology from Lean experts like Eric Ries, Steve Blank, and more.


The Lean Startup course, recorded at SXSW Interactive 2012, offers an in-depth exploration of the lean startup methodology through presentations and videos from some of the most influential figures in the startup ecosystem. The course provides a comprehensive understanding of lean principles from the perspectives of key thought leaders such as Steve Blank, Eric Ries, Scott Cook, Ash Maurya, Todd Park, and more.

Key Components of the Course:

  1. Build-Measure-Learn Framework:
    • Build: Emphasis on lessons learned in agile and continuous development.
    • Measure: Includes case studies on pivots and the development of minimum viable products (MVP).
    • Learn: Focuses on best practices in customer development.

Course Sections and Highlights:

  • Dave McClure & Eric Ries Uncensored: Dave McClure, a founding partner at 500 Startups, interviews Eric Ries, who is renowned for his work on the Lean Startup methodology and author of “The Lean Startup”. Ries brings a wealth of experience from his time at IMVU and as an advisor to various startups.
  • Agile Development by Mary & Tom Poppendieck: This segment features insights from Mary and Tom Poppendieck, co-authors of “Lean Software Development: An Agile Toolkit”. They bring over four decades of experience in IT and practical, customer-focused approaches to software development.
  • Continuous Deployment: Etsy Case Study by Chad Dickerson: Chad Dickerson, CEO of Etsy, discusses the implementation of continuous deployment at Etsy, highlighting the significance of agile practices in scaling a tech company.
  • Minimum Viable Product: Case Study by Ash Maurya: Ash Maurya, founder of USERcycle and author of “Running Lean”, shares his experience in applying lean startup techniques to product development, emphasizing the importance of the MVP in testing and iterating on business ideas.
  • Words of Wisdom from Lean Thought-Leaders: This section features advice from prominent figures such as Steve Blank, who developed the “Customer Development” model, and Patrick Vlaskovits, author of “The Entrepreneur’s Guide to Customer Development”.
  • Case Studies on Growth and Effectiveness:
    • LivingSocial by Aaron Batalion: Aaron Batalion, co-founder and CTO of LivingSocial, shares insights on how the company scaled from a small team to over 5000 employees.
    • HubSpot by Dharmesh Shah: Dharmesh Shah, co-founder and CTO of HubSpot, discusses the role of metrics in driving growth and decision-making at the company.
    • Airbnb by Joe Zadeh: Joe Zadeh, Lead of Product & Innovation at Airbnb, explains how the integration of engineering and design has been crucial in enhancing user experiences.
    • Rally Software by Zach Nies: Zach Nies, CTO of Rally Software, delves into how Agile and Lean practices have accelerated product development.
  • Lean Startup in Government: Todd Park, U.S. CTO, and Macon Phillips, Director of Digital Strategy at the White House, explore how lean startup principles can be applied to government operations to improve efficiency and innovation.
  • A Conversation with Scott Cook on ‘Going Lean’: Scott Cook, founder of Intuit, shares his experiences in implementing lean principles at Intuit and other ventures, providing practical advice for aspiring entrepreneurs.

Notable Figures Featured:

  • Eric Ries: Author and pioneer of the Lean Startup movement, with extensive experience in agile development and startup consultancy.
  • Mary & Tom Poppendieck: Experts in Lean Software Development with a strong focus on practical and customer-oriented solutions.
  • Chad Dickerson: Former CEO of Etsy, known for his leadership in continuous deployment and tech innovation.
  • Ash Maurya: Advocate of customer development and lean principles, known for his book “Running Lean”.
  • Steve Blank: Serial entrepreneur and academic, credited with the “Customer Development” framework.
  • Dharmesh Shah: Co-founder of HubSpot and thought leader in inbound marketing and startup growth.
  • Aaron Batalion: Co-founder of LivingSocial, with insights on scaling tech startups.

This course is designed to equip entrepreneurs with the knowledge and skills needed to apply lean startup methodology effectively, enhancing their ability to innovate, measure, and learn from their business ventures. The extensive content, real-world case studies, and expert insights make it a valuable resource for anyone looking to master lean principles in their startup journey.

What You’ll Learn



Welcome to the exclusive Lean Startup course where you will learn lean startup methodology from the world’s leading startup founders and experts, including Steve Blank, Scott Cook, Ash Maurya, Todd Park, and many more.

Build: Lessons learned in agile, continuous development.

Measure: Case studies on pivots & minimum viable product (MVP).

Learn: Best practices in customer development.

Recorded at SXSW Interactive 2012, this course is the only place where you can find all presentations and videos for the entire Lean Startup event and learn lean methodology for startups from the leading experts.

Enroll For Free Now