Cold email tips to kick outbound sales and lead generation into gear


The course on cold email tips aims to transform outbound sales and lead generation by leveraging effective email strategies. Targeting small business owners, business development professionals, sales professionals, startup founders, freelancers, and recruiters, the course promises comprehensive insights into the art of cold emailing. The emphasis is on enhancing email outreach to ensure higher engagement rates and securing valuable business opportunities.

Key Learning Points

  1. Landing in the Inbox: One of the primary concerns addressed is how to avoid the spam folder. The course provides strategies to improve email deliverability, ensuring that emails land in the recipient’s inbox. This includes technical aspects like setting up email authentication protocols and maintaining a clean email list.
  2. Provoking a Response: The course delves into techniques to craft emails that elicit responses from even the busiest professionals. This involves understanding the psychology of email recipients and utilizing persuasive language and compelling calls-to-action to capture their attention.
  3. Setting Up a Cold Email Campaign: For those starting from scratch, the course offers a step-by-step guide to setting up an effective cold email campaign. This covers everything from identifying the target audience to selecting email outreach tools and platforms.
  4. Content to Avoid: A significant portion of the course focuses on what should not be included in cold emails. This section highlights common pitfalls such as overly salesy language, lack of personalization, and irrelevant content that can lead to poor engagement rates or even damage the sender’s reputation.
  5. Bonus Tips: Additional tips are provided to further enhance cold email strategies. These include advanced techniques for personalization at scale, using tools like Sales Navigator to export leads, and tips for continuous improvement of email campaigns.

Course Structure

The course is structured into five sections, comprising eight lectures with a total duration of 1 hour and 3 minutes:

  1. Introduction (1:29): A brief overview of the course and its objectives.
  2. About the Instructor (0:29): Information about the instructor’s background and expertise in cold emailing.
  3. 7 Tips for Landing in the Inbox (14:18): Detailed strategies to improve email deliverability and avoid spam filters.
  4. Writing Better Emails: The Secrets (21:19): Techniques for crafting compelling and engaging email content that resonates with recipients.
  5. 9 BONUS Tips (13:01): Additional strategies for refining cold email campaigns, including advanced personalization and segmentation techniques.
  6. Here’s What to Do Next (1:29): Guidance on implementing the learned strategies and planning the next steps for email campaigns.
  7. BONUS: Export Leads from Sales Navigator (7:05): Instructions on how to find professional emails and export leads from LinkedIn’s Sales Navigator.
  8. BONUS: How to Send Hyper-Personalized Cold Emails at Scale (4:13): Techniques for sending highly personalized emails to a large audience efficiently.

Practical Applications

The course’s practical approach ensures that participants can immediately apply the strategies to their own cold email campaigns. By following the provided tips and avoiding common mistakes, users can enhance their outbound sales efforts, build a robust sales pipeline, and ultimately generate significant revenue.


Cold emailing, when done correctly, can be a powerful tool for business growth. This course equips participants with the knowledge and skills needed to optimize their cold email campaigns, ensuring higher deliverability, better engagement rates, and more successful outcomes. Whether you’re a small business owner, a startup founder, or a sales professional, mastering cold email techniques can lead to substantial business opportunities and revenue growth.

What You’ll Learn

  • How to guarantee landing in the inbox instead of SPAM
  • How to provoke a response from even the busiest professionals
  • What it takes to set up a cold email campaign from scratch
  • What NOT to send in your emails. Seriously.
  • And more BONUS tips



  • No requirements, except for having a professional interest in sending strong cold emails


If you are constantly asking the quickest way to generate revenue for your business, you’re asking the right question.

And when I was first introduced to cold email, I knew I found the answer.

Over the past few years, I have generated countless business opportunities through cold email, both for myself and for other businesses with my cold outreach agency. For some startups I’ve even built out over 6-figures in pipeline in less than two months.

These cold email tips are designed to get you the same results.

Whether you’re looking to gain traction with your startup, win clients for your agency, or you’re a sales rep who relies on cold email, these tips will help you get more out of one of the most reliable but underrated revenue channels for B2B in 2020.

With cold email, you can kick your outbound sales efforts into gear. Consider this your owner’s manual as you get started.


Who this course is for

  • Small Business Owners
  • Business Development Professionals
  • Sales Professionals
  • Startup Founders
  • Freelancers
  • Recruiters

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