Master Account-Based Marketing and Enhance Your B2B Marketing to Focus on Ideal Customers and Increase Your Conversions


The course “Master Account-Based Marketing and Enhance Your B2B Marketing to Focus on Ideal Customers and Increase Your Conversions” offers comprehensive training on implementing Account-Based Marketing (ABM) to improve B2B marketing efforts. Key learning outcomes include understanding ABM specifics, building effective strategies, identifying ideal accounts, and performing competitive analysis. The course emphasizes the creation of an Ideal Customer Profile (ICP) and leveraging tools like LinkedIn Sales Navigator and Snovio for targeted outreach.

Participants will learn to engage clients through various channels such as email, social media, and targeted ads, making their strategy omnichannel. Practical aspects include automating LinkedIn engagement, creating email sequences, and using AI tools like ChatGPT for client communication. The course also covers analyzing ABM efforts using different analytical tools.

Instructors Anton Voroniuk and Alisa Kyrychok bring extensive experience and qualifications in digital marketing. The course offers practical manuals, checklists, templates, a free digital marketing book, and lifetime access, culminating in a Udemy certificate. It caters to marketers, business owners, account managers, and anyone interested in ABM, promising significant improvements in lead targeting and conversion rates within just 2.5 hours of training.


What you’ll learn

  • Understand the specifics of account-based marketing
  • How to build an account-based strategy and maximize its efficiency
  • What are ideal accounts? How to identify them for promoting your offers
  • What is competitive analysis? What methods and tools are available for this? How do you use them
  • What the ideal customer profile (ICP) is and be able practically to create for own projects
  • How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools
  • How to use Snovio for collecting the contacts of your prospects
  • How to use ad launch and email marketing methods
  • How to create an email sequence to attract prospects
  • What information you should consider to understand your email marketing results
  • What types of follow-ups exist and their benefits for your ABM strategy
  • What an omnichannel strategy is and how it is used in ABM
  • What are marketing and content funnels and how they work
  • Understand how to communicate with accounts to engage them in your product
  • What aspects to consider for effective analysis of your ABM efforts
  • How to work with analytical tools
  • How to use ChatGPT to effectively communicate with clients


  • It is preferred to have a basic knowledge of the digital marketing industry, but not necessary.


Do you want to know how to increase your company’s sales? Are you looking for an approach that will help you cut down on the mess in your lead generation and get only targeted leads?

Account-Based Marketing (ABM) is the best solution if you want either of those things

This approach is becoming increasingly popular among businesses because it has a positive impact on revenue in B2B and relationships within sales and marketing teams. According to HubSpot analytics, 57% of professionals who use ABM in their companies have already got targeted 1,000 accounts or more

This is a brilliant solution to 5X your conversion rate and cut down on marketing costs

What’s best is that you don’t need to stop your existing marketing strategy; you can use ABM as an adjustment to your existing marketing efforts

In this course, we will share the best ABM strategies and tactics for acquiring only targeted clients to grow your business and increase your lifetime value for B2B


  • You will understand how account-based marketing works
  • You will be able to create your own account-based marketing strategy
  • You will define your top account list
  • You will create your ideal customer profile (ICP)
  • You will use different Snovio, LinkedIn Sales Navigator, Hunter, SimilarWeb, Serpstat, etc., to get data about your clients or competitors
  • You will engage your ABM targets through different channels of communication like email, social media or targeted advertising
  • You will make your strategy omnichannel
  • You will learn about what sales funnels are
  • You will automate the process of visiting LinkedIn profiles, inviting prospects to connect, and sending drip campaigns to generate leads
  • You will use AI tools (ChatGPT) to effectively communicate with clients
  • You will proceed with a comprehensive analysis of your ABM activities


  • Practice. Practice. Practice. Our course contains plenty of manuals which help you tailor account-based marketing not only in theory
  • Сhecklists and templates you can use for your different real projects
  • A free copy of the book “Cutting-edge digital marketing”
  • Lifetime access to the course and its updates
  • A certificate from Udemy upon completion of the course


  • Anton Voroniuk has obtained a vast number of digital marketing qualifications and certifications, such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others
  • Alisa Kyrychok has been helping companies achieve their goals through personalized mass communication for over 9 years. Her EmailConsulting agency aids B2B, B2C, and B2G businesses in automating communications with their target audiences through email, SMS, SMM, Messenger, Viber, and more
  • Webpromo, where Anton Voroniuk is the co-owner, has over 14 years of experience in internet marketing. This agency is a Google Premier Partner and a Facebook Marketing Partner and has launched over 2,000 successful marketing strategies and campaigns
  • More than 500,000 internet marketers have enrolled in SkillsBooster courses. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing




Click “Enroll now” and start attracting only targeted clients to get more conversions!


Who this course is for:

  • Marketers who wish to implement this approach for their marketing activities or work with it in the future
  • Business owners who desire to increase the client count and connect marketing with sales
  • Account managers and salespeople who want to increase their B2B sales percentage
  • Anyone who is interested in understanding the basics of account based marketing


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