Get started with Google Ads and launch effective PPC advertising campaigns to reach new customers and grow your business


The “Get Started with Google Ads” course is a comprehensive guide to mastering PPC (pay-per-click) advertising using Google Ads, aimed at reaching new customers and growing businesses. The course is designed to teach users how Google Ads works, including its advantages and disadvantages, and covers different types of PPC ads such as search, display, and social media ads. It also provides instructions on creating effective campaigns for each type.

Participants will learn how to set up a Google Ads account, launch and optimize campaigns, and create effective bidding strategies. The course includes guidance on setting campaign budgets, bidding strategies, ad rotation, and geo-targeting. Additionally, it covers how to write compelling ads and ad extensions, conduct keyword research, group keywords, and determine budgets based on keyword research.

Advanced tools such as Google Ads Editor and Google Trends are introduced to help users understand search demand seasonality. The course also covers setting up Google Analytics accounts and goals, listing macro and micro conversions, and installing Google Tag Manager and Google Analytics tracking codes. Remarketing ads, which help in converting, upselling, and retaining customers, and conversion tracking to optimize advertising budgets, are also key components.

Participants are recommended to have basic knowledge of digital marketing and PPC advertising and ideally have a website to apply the learned steps. The course includes over 4 hours of lectures with practical examples and exercises, aiming to provide hands-on experience and actionable insights.

Key topics include:

  • How Google Ads works, its pros and cons
  • Types of Google Ads and setting marketing goals
  • Creating and optimizing Google Ads campaigns
  • Bidding strategies and ad formats
  • Keyword research and ad creation
  • Using Google Analytics and Tag Manager
  • Remarketing and conversion tracking
  • Using ChatGPT for PPC efforts

The course is taught by experienced professionals from Webpromo Agency, which holds Google Premier Partner and Facebook Marketing Partner statuses. The instructor, Ivan Burach, has extensive experience in leading PPC advertising specialists. The training includes 6+ hours of lectures, practice materials, lifetime access, and student support. Successful completion of the course grants a Udemy certificate.

Target audiences include marketers, entrepreneurs, and PPC specialists who wish to deepen their understanding of paid advertising and enhance their skills to launch and optimize successful Google Ads campaigns. The course aims to boost marketing ROI and provide tools and knowledge necessary to succeed in the competitive field of digital marketing.


What you’ll learn

  • How Google Ads (Adwords) works, its pros, and cons
  • About the different types of PPC ads, including search, display, and social media ads, and how to create effective campaigns for each
  • How to create a Google Ads account and contact Google Ads Support
  • How to launch and optimize successful Google Ads Campaigns
  • Creating Google Ads Bidding Strategies
  • Setting up the campaign budget, bidding strategy, Ad rotation, and geo-targeting
  • How to write an ad and ad extensions
  • How to conduct keywords research and group keywords
  • How to determine a budget based on your keyword research
  • Working with Google Ads Editor
  • How to use Google Trends to understand your search demand seasonality
  • Setting up Google Analytics account and goals
  • How to list your macro and micro conversions
  • Installing Google Tag Manager, and Google Analytics tracking code
  • How to launch remarketing ads campaign to convert, up-sell, and retain customers
  • How to conversion tracking to get the most out of your advertising budget


  • Basic knowledge of digital marketing and PPC advertising is ideal, but not required
  • Completion of the practical tasks increases the effectiveness of the course.
  • It is recommended to have a website to execute the steps taught in this course.


Google Ads is a powerful tool that can help you reach your target audience, increase your website traffic, and generate leads. If you’re looking to take your digital marketing skills to the next level, our Google Ads course can help you learn the ins and outs of this platform and how to create effective ad campaigns.

Do you want to start your first Google Ads campaign?

This Google Ads course provides over 4 hours of useful lectures and explains everything you need to know in order to create effective ad campaigns on the platform. From setting up your account to optimizing your ads for maximum results, the course covers topics such as keyword research, ad targeting, bidding strategies, and ad formats. With practical examples and hands-on exercises, you’ll gain the skills and knowledge needed to succeed in Google Ads and grow your business. You will also learn more about what Google Ads specialists do, review real vacancies, and get a chance to download and fill out your resume throughout the course.


  1. What Google Ads specialist does and what the vacancies include
  2. How to create your perfect resume
  3. How Google Ads works, as well as its pros and cons
  4. Types of Google Ads
  5. How to set marketing goals and determine KPIs
  6. What marketing funnel is and why it’s important
  7. How to create a Google Ads account and contact Google Ads Support
  8. How to launch and optimize successful Google Ads campaigns
  9. Creating Google Ads bidding strategies
  10. How to create compelling search ads
  11. Recommendations on how to create eye-catching visuals for ads
  12. How to conduct keyword research and find group keywords
  13. Working with the Ad Assets
  14. Setting up Google Analytics account and goals
  15. How to list your macro and micro conversions
  16. Installing tracking codes for Google Tag Manager and Google Analytics
  17. How to launch a remarketing ad campaign to convert, upsell, and retain customers
  18. How to perform conversion tracking to get the most out of your advertising budget
  19. How to use ChatGPT to boost your PPC efforts
  20. Tips on how to write resume and behave during job interview


  • We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
  • I’ve personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
  • Ivan Burach, the lecturer of the course, is a head of PPC at Webpromo and has extensive experience in teaching and leading advertising specialists.
  • We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers.
  • Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.


  • Theory: 6+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.
  • Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.
  • Lifetime access to the course and any future updates.
  • Students’ Support: If you have questions, I will always be willing to answer them.
  • Complete the course and receive an Udemy certificate.


Are you ready to take your PPC advertising skills to the next level? Enroll in our complete training today and start driving results for your business! With expert instruction and hands-on exercises, you’ll gain the knowledge and tools needed to succeed in this competitive field. Don’t miss out on this opportunity to boost your marketing ROI. Enroll now!


Who this course is for:

  • Anyone who wants to master the knowledge of PPC advertising – this Google Ads course will allow you to gain the necessary skills to launch successful campaigns.
  • Marketers – this course will allow you to expand your skills and teach you how to work with paid advertising and promote your projects with Google Ads. You will acquire the necessary knowledge to further your career.
  • Entrepreneurs – Entrepreneurs will be able to use the acquired skills to promote their own projects on the internet. Learn how to create, optimize and analyze advertising campaigns, increase sales, targeted traffic, and leads.
  • PPC Specialists – This course will help you systematize your knowledge about paid advertising. You will master the skills of creating, optimizing, and analyzing search advertising campaigns, learn how to optimize the cost per click, conversion, and client.


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