Professional Diploma in Social Media Marketing & Management

SMM Social Media Marketing and Management Program, Digital Marketing and Management, Instagram, Freelance examples

SUMMARY

The “Social Media Marketing & Management Expert Program” offers a comprehensive introduction to social media marketing (SMM), focusing particularly on platforms like Instagram. Designed for beginners and aspiring marketers, this course covers essential concepts, tools, and strategies that will help you succeed in the fast-paced world of digital marketing. Through practical tasks and real-world applications, students will gain the skills necessary to build effective social media campaigns, manage profiles, and develop a personal brand.

What You Will Learn:

Introduction to SMM:
- Understand what social media marketing is and the role of a social media marketer.
- Explore the prospects and importance of SMM in today’s digital landscape.
Content Creation and Planning:
- Learn how to create compelling content and develop a structured content plan.
- Gain insights into various content types and how they resonate with target audiences.
Marketing Analysis:
- Conduct thorough marketing analyses, focusing on competitor strategies and audience segmentation.
- Utilize data-driven approaches to inform your marketing strategies.
Designing an Instagram Profile:
- Master the art of creating an appealing and effective Instagram profile.
- Learn about moodboards and how to design a visually coherent feed that aligns with your brand’s identity.
Improving Viewing Skills:
- Understand the importance of aesthetic appeal and engagement techniques.
- Learn to craft captivating visuals and narratives that enhance user interaction.
Selling Text Formulas:
- Explore proven text formulas like AIDA (Attention, Interest, Desire, Action) and 4U (Urgent, Useful, Unique, Ultra-specific) to create effective marketing copy.
- Develop skills in writing compelling captions and posts that drive engagement.
Tone of Voice and Brand Identity:
- Discover how to establish a consistent tone of voice that reflects your brand’s personality.
- Understand the nuances of communicating with different audiences on social media.
Promotion Strategies:
- Learn about various promotional techniques, both free and paid, to enhance visibility on Instagram.
- Explore trends in Instagram marketing and how to leverage them for your brand.
Commercial Offers and Technical Tasks:
- Get familiar with the structure of commercial offers and how to draft effective technical tasks for clients.
- Learn the importance of client briefs and how to conduct them effectively.
Job Searching in SMM:
- Understand where and how to look for job opportunities in social media marketing.
- Learn how to create an impactful portfolio showcasing your skills and projects.

Course Requirements:

While no prior knowledge of SMM is necessary, participants are encouraged to have a basic understanding of digital marketing concepts.
For an optimal learning experience, it’s recommended to use a laptop or mobile device for taking notes and completing course assignments.

Course Structure: The course is organized into six key modules, each focusing on essential aspects of social media marketing:

Understanding SMM and Content Planning
Conducting Marketing Analysis
Creating and Optimizing Instagram Profiles
Effective Promotion Strategies
Writing Briefs and Commercial Offers
Exploring Trends and Building a Personal Brand

Each module includes video lessons, practical tasks, and opportunities for peer interaction and feedback. Instructors are available to answer questions and provide support throughout the learning journey.

Instructor Background: The course is led by Zhansaya Berdikulova, an experienced SMM professional with a strong academic background in economics and business. Zhansaya has worked on various projects, including collaborations with fitness clubs, advertising agencies, and educational organizations. Her diverse experience enriches the course content and provides students with valuable insights from the industry.

Target Audience: This course is ideal for anyone interested in building a career in marketing, particularly in social media marketing, public relations, or creative roles. Whether you are a complete beginner or looking to refine your skills, this program equips you with the knowledge and tools to excel in the digital marketing space.

Conclusion: The “Social Media Marketing & Management Expert Program” provides a solid foundation in SMM, focusing on practical skills and strategies to enhance your marketing efforts. With a mix of theoretical knowledge and hands-on exercises, students will be prepared to create impactful social media campaigns, manage accounts effectively, and develop a personal brand. By the end of the course, you will be equipped with the confidence and skills to pursue a successful career in social media marketing. Join the course today and take the first step towards becoming an expert in SMM!

What you’ll learn

SMM
Social Media Marketing
Social Media Management
Digital Marketing
Instagram Marketing
What is social media marketing and who is social media marketer
Content and content plan
Marketing analysis in social media
How to design an Instagram profile
Viewing skill
Selling texts formulas
Moodboard
Tone of voice
Promotion in Instagram
Briefing
Commercial offer
Technical tasks
Trends in Instagram
Personal brand

Requirements

For better learning experience you may use laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.

Description

You will know about: what is SMM, its prospects, what are content and content plan and how to structure it, marketing analysis in SMM (competitors and target audience), how to design an Instagram account (header and feed), how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas, tone of voice, promotion and its types, trends in Instagram, personal brand and why is it important, structure of commercial offers and technical tasks, how to brief a client and how to look for a job.

After finishing a course you will get: key knowledge about the work of a SMM-expert, content and how to create a content plan; how to make an analysis in SMM; how to design an Instagram account; how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas; tone of voice, free and paid promotion; trends in Instagram; personal brand and why is it important; rules and structure of technical task; rules for writing a commercial offer; structure of briefing; where and how to look for work.

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry

MTF is present in 208 countries and has been chosen by more than 380,000 students.

Course Plan:

For finishing of a course you need to review and understand provided video and materials at topics:

1. About profession, content and content plan

2. Marketing analysis in social media

3. How to create and fulfill an Instagram profile: moodboards, AIDA and 4U selling texts, tone of voice

4. Promotion in Instagram

5. How to write a briefing, technical task and commercial offer

6. Trends in Instagram, personal brand of SMM-er, how to look for a job

Also in case of questions you may use support of Instructors, please use functionality of “questions”

Course Author:

Zhansaya Berdikulova

Education:

Bachelor of Economics and Business of University of International Business

Master of Economic Sciences of M.Auezov South Kazakhstan University

Experience and examples of projects:

● Invictus Fitness Club chain

● The first advertising agency

● Cardiocenter “Cardio”

● Educational Center

● Educational and charitable project “Garyshker”

Course Full Description and Welcome Letter:

Hello!

Welcome to the social media marketing course

In this course, we will learn the key and most important knowledge and skills for a social media marketer or manager.

The course is compiled based on my experience and the requirements of different companies.

I want to draw your attention to the fact that each lesson has its own task, you can share it in the comments or send me an email. By completing these tasks, you will be able to better understand the material covered and already replenish your portfolio.

After completing this course, you can safely get a job without being afraid of not knowing something.

A little about me

My name is Zhansaya, but for you I’m just Saya

I’ve been working in SMM for a couple of years as a freelancer.

Also I worked as a freelance copywriter in an advertising agency, in the medical and educational fields.

This profession gives you the opportunity to express your creativity, regulate your work schedule and grow professionally.

I wish you new knowledge and hope that the course will be useful and effective for you!

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