Microsoft MB-220, Microsoft Dynamics 365 Marketing Functional Consultant, Microsoft Power Pages, CMS system and emails

SUMMARY

The Microsoft MB-220 course provides a foundational understanding for aspiring Marketing Functional Consultants working with Microsoft Dynamics 365 Marketing. This course is specifically designed to equip candidates with the knowledge and skills necessary to implement effective marketing solutions, enhance customer engagement, and manage comprehensive marketing campaigns.

Course Overview

In today’s fast-paced digital environment, businesses need to leverage technology to build brand awareness, convert leads, and deliver personalized customer experiences. This course covers critical aspects of Microsoft Dynamics 365 Marketing, including the implementation of Microsoft Power Pages, managing marketing environments, and creating effective content strategies. Participants will learn how to utilize the platform’s features to nurture leads, conduct events, and maintain compliance with data privacy regulations.

Key Learning Outcomes

  1. Implementing Microsoft Power Pages and Dynamics 365 Marketing: Participants will learn how to set up Microsoft Power Pages and integrate them with Dynamics 365 Marketing. This includes configuring marketing environments and understanding how to manage content effectively. The integration of a Content Management System (CMS) allows for streamlined content updates and management across marketing channels.
  2. Creating and Managing Content: The course teaches how to create reusable content blocks, upload images, manage keywords, and configure content settings. This knowledge is essential for building consistent and engaging marketing materials that resonate with target audiences.
  3. Managing Marketing Communications: Participants will explore how to manage marketing emails and assets effectively. This includes setting up outbound messages, push notifications, and leveraging Microsoft Teams for chat communications. Understanding these channels will enable participants to create a cohesive communication strategy that enhances customer engagement.
  4. Event Management: The course covers the process of setting up event passes, managing sessions, speakers, and sponsorships, and creating event records. By learning these skills, participants can organize successful marketing events that drive engagement and build community.
  5. Data Management and Insights: Understanding how to analyze data related to leads, lead scoring, accounts, segments, and customer journeys is crucial. Participants will learn how to utilize this data effectively to optimize marketing efforts, ensuring that campaigns are targeted and efficient. This module also covers the importance of social media, emails, and websites in the broader marketing strategy.

Course Structure

The course is structured to provide a blend of theoretical knowledge and practical application. Each of the five major topics includes:

  • Hands-On Activities: Participants will engage in exercises that reinforce their learning and allow them to apply concepts in real-world scenarios.
  • Case Studies: Analyzing real business cases to understand how Dynamics 365 Marketing can be tailored to meet specific organizational needs.
  • Group Discussions: Encouraging collaborative learning and the sharing of experiences among participants.

Target Audience

This course is ideal for:

  • Professionals seeking to become certified Microsoft Dynamics 365 Marketing Functional Consultants.
  • Business owners and marketing managers looking to enhance their marketing capabilities through technology.
  • Individuals with basic knowledge of Dynamics 365 and marketing skills related to events, campaigns, and email executions.

Prerequisites

To maximize the benefits of this course, participants should possess:

  • Basic skills in Dynamics 365 and familiarity with Microsoft Power Pages applications.
  • Marketing skills that encompass event planning, campaign management, and email marketing strategies.

Course Benefits

Upon completion of the course, participants will be equipped to:

  • Implement and manage comprehensive marketing solutions using Microsoft Dynamics 365 Marketing.
  • Create effective content strategies that leverage reusable content and targeted messaging.
  • Organize and execute successful marketing events that engage customers and drive brand loyalty.
  • Utilize data analytics to inform marketing strategies and improve lead conversion rates.
  • Navigate the intricacies of data privacy and security regulations to ensure compliance in marketing practices.

 

What you’ll learn
  • How to Implement the Microsoft Power Pages, Microsoft Dynamics 365 Marketing, integrating CMS system, managing marketing environments
  • Analyze how to create reusable content blocks, upload images, manage keywords, and configure content settings
  • How to Manage marketing emails and assets, outbound messages, push notifications, and Microsoft Teams chats
  • Learning Set up event passes, manage sessions, speakers, and sponsorships, and create the event record
  • Learing the Data on leads, lead scoring, accounts, segments, customer journeys, social, emails, and websites
Requirements
  • Dynamics 365 Basic skills, Microsoft D365 knowledge (Any power pages applications)
  • Marketing skills for event, campaign and email executions skills.
Description

Fundamental Course : Microsoft MB-220 (Marketing Consultant)  Microsoft Dynamics 365 Marketing Functional Consultant (101 level course)

This course helps candidates learn the concepts for Microsoft Dynamics 365 Marketing functional consultants. In this role, candidates implement solutions for converting leads, building brand awareness, standardizing omnichannel messaging, and delivering insights.

You’re going to set up email marketing, set up real-time customer journeys, nurture leads with personalized experiences, integrate LinkedIn, organize events, conduct Customer Voice surveys, segment, score, and stay on top of data privacy and security regulations as you configure the core marketing application.

Business owners and managers get advice and support from functional consultants about technology. Technology-based solutions are recommended and configured to meet clients’ needs.

Using Microsoft Dynamics 365 for Customer Engagement and Marketing, this generalist will help clients and prospects get started and succeed. It’s about no-code/low-code marketing functionality. Whether you’re a small business just starting out, or a huge enterprise looking to expand into the marketing area, a marketing consultant works with a wide range of customers. It’s not just about being good at configuring Marketing, but also about translating the client’s business needs into functional requirements so you can decide between using an out-of-the-box or a configured arrangement to fit the client’s needs.

Here are the five major topics I’d like to cover in this fundamental course:

1. Implementing Microsoft Power Pages, Microsoft Dynamics 365 Marketing, integrating CMS system, managing marketing environments

2. Create reusable content blocks, upload images, manage keywords, and configure content settings

3. Manage marketing emails and assets, outbound messages, push notifications, and Microsoft Teams chats

4. Set up event passes, manage sessions, speakers, and sponsorships, and create the event record

5. Data on leads, lead scoring, accounts, segments, customer journeys, social, emails, and websites

 

 

 

 

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